Adsense Placement Tips
Saturday, January 13, 2007 by webmaster
Here are some little tips that will increase your Google Adsense CTR.
Tip 1: Image ads
Adsense made it clear that images next to Google Adsense ads are forbidden.
The click through rate of many arcades and tutorial site when down because of this. When I was surfing at PhotoshopStar.com I saw a smart improvishment. The webmaster used two Adsense ads next together, one image ad and one text ad.
Tip 2: Don't draw attention to the 'Ads by Google'
Don't use the normal banner (468*60). Visitors will immediately read the 'Ads by Gooooogle' and ignore it.
Instead use a skyscraper or the 728*15 link unit. A good example is ProBlogger.com. Try to get the 'Ads by Google' outside the visitor focus point.
Tip 3: Imitate
Finding the perfect Adsense implementation needs lots of work. But why do it when others already have done it? Go to the Sitepoint Marketplace and search for websites with the same genre as yours. Calculate how much they make per 1000 unique visitors (not pageviews) and compare them. Pick the highest and look at their Adsense placements.
Tip 4: Ad unit or link unit
Know your genre of your website when you have to choose between an ad unit or a link unit. If your visitors surf the Internet a lot they know how to spot an Adsense ad. Link units are useless when it comes to hardcore internetters. When you run a tutorial website, you probally get these ads:
Tip 1: Image ads
Adsense made it clear that images next to Google Adsense ads are forbidden.
Can I place small images next to my Google ads?
We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers.
Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.
Source
The click through rate of many arcades and tutorial site when down because of this. When I was surfing at PhotoshopStar.com I saw a smart improvishment. The webmaster used two Adsense ads next together, one image ad and one text ad.
Tip 2: Don't draw attention to the 'Ads by Google'
Don't use the normal banner (468*60). Visitors will immediately read the 'Ads by Gooooogle' and ignore it.
Instead use a skyscraper or the 728*15 link unit. A good example is ProBlogger.com. Try to get the 'Ads by Google' outside the visitor focus point.
Tip 3: Imitate
Finding the perfect Adsense implementation needs lots of work. But why do it when others already have done it? Go to the Sitepoint Marketplace and search for websites with the same genre as yours. Calculate how much they make per 1000 unique visitors (not pageviews) and compare them. Pick the highest and look at their Adsense placements.
Tip 4: Ad unit or link unit
Know your genre of your website when you have to choose between an ad unit or a link unit. If your visitors surf the Internet a lot they know how to spot an Adsense ad. Link units are useless when it comes to hardcore internetters. When you run a tutorial website, you probally get these ads:
Ads by GooglePeople who know these are Adsense ads, aren't interested in an ad just called 'Photoshop'. They want more info. It's really hard to get their attentions. You can use link units as a extra, but don't use it as the only ad.
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This entry was posted by webmaster, on
Saturday, January 13, 2007.
